The Compaq Notebook is the new hero on ‘Kya aap paanchvi pass se tez hai’
INDIA, Delhi, 22 May, 2008– With Shah Rukh Khan hosting any show, surprises come really large to keep you glued to your screens. After making KBC 3 the most popular show with his unmatched SRK-isms, he does it yet again with “Kya Aap Paanchvi Pass Se Tez Hain”. This time around he counts on his Compaq Notebook PC for the big surprise.
The Compaq Notebook is Shah Rukh’s new co-host on the show to add the punch and an appealing hi-tech experience.
How many lenses does a fly have in a single eye? Which is the largest bone in the human body? Sounds difficult!!! But the portable wonder – gives Shah Rukh all the answers! The cool and handy Compaq Notebook, from which Shah Rukh pulls out interesting questions and facts, has replaced the cumbersome cue cards and huge LCD screens on typical game/reality show's these days - so it actually acts as a realtime interface between the producer and SRK therby giving realtime information to the SRK as the game progresses.
Commenting on the innovative brand integration, Shah Rukh Khan said, “Today Notebooks are an integral part of our lives, enabling us to excel in whatever we do. I am very pleased to be associated with Compaq on this new game show as it adds the technical edge for an entertaining experience and makes it stand-out.” He further added, “Use of technology on TV shows has come a long way, from KBC to ‘Kya aap Paanchvi pass se tez hai’. Watch out for some really interesting renditions of technology with the Compaq Notebook that makes the whole show unbelievably exciting and interactive.”
According to Shubhodip Pal, Head of Consumer Marketing, Personal Systems Group, Hewlett-Packard India, “Compaq is the No 1 Brand of choice of consumers today – people with a dream, and a determination to achieve, where individual excellence matters – which truly personifies our brand promise of Compaq ‘Get Going’ attitude of the contestants on the show. We will continue to create interesting brand integrations around the show, while also spawning other similar initiatives to drive the brand appeal through Shah Rukh Khan.”
The new game show on Star Plus, ‘Kya aap paanchvi pass se tez hai’ is the first adaptation of the international show, ‘Are you smarter than a fifth grader’ conceptualized by Mark Burnett.
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